AD ALTA
JOURNAL OF INTERDISCIPLINARY RESEARCH
of workers in decision -making respectively. Rationalization
proposals. Another proposal is to acquire know-how and new
technologies to improve the image of your own company,
penetrate new markets, strengthen competitiveness and reduce
business risk. Compared to the old-ump are more convenient
form strategic alliances mainly because spreading the risks
inherent in the start-ups borne by the company itself. The main
disadvantage of strategic alliances in comparation with start-up
the unwanted outflow of know-how, which is caused by working
together and deciding on strategic enterprise.
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Primary Paper Section: A
Secondary Paper Section: AE, AH
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