AD ALTA
JOURNAL OF INTERDISCIPLINARY RESEARCH
license is item itself, to which license is related to. Business,
which tries to achieve profits, must be aware how to effectively
use subject of license. To achieve profits can guarantee only
success of license agreement subject on a market and hence
strengthen good name of a company and its impact. Company
chooses licensing if it is not capable producing product, or it is
not able to produce it in sufficient amount and quality to cover
market demands. Business success of licensed subject depends
on different factors such as product design, price, demand and
marketing.
As it was already mentioned, intangible assets are source of
economic benefits of quality and commercialisation increases
prosperity of a business and strengthen competitive position on a
market. We believe, it is more advantageous for business to use
intangible assets within company, than licensing as it maintains
its monopoly position in area on certain intangible asset.
From research results it is possible to conclude that most designs
55% are registered by large businesses, middle sized businesses
register number of designs in share 28% and small businesses in
share 17%. Apart from patents, know-how, trademarks and
licenses in research we found out that businesses register
industrial patterns and designs in share 48%, improvement ideas
40% and 12% utility models.
Businesses apart from
applying intangible assets in
transformation process are forced to monitor development
trends. There is modification of basic intangible assets and
connecting production area with area of environmental
protection and design. Currently, it is expected from quality
design to not only function and look aesthetically, but to be
ecological. To design ecologically means thinking about product
as functional entity. Task of designers is to create form and
function of product as well as to create environmental profile of
product and hence ensure sustainability of environment.
Environmental product from designer perspective must meet all
criteria influencing ecology of product, i.e. saving energy,
materials, packaging transport, including solving problems
related to waste disposal. Ecodesign, as the whole product, is
also result of live, creative, intellectual work of employees.
Ecodesign in reality represents live creative ability to seek
alternative systems, technologies and production strategies.
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Primary Paper Section: A
Secondary Paper Section: AE, AH
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